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Zeitgeist — a spike by Chris Gathercole
  1. Creators/
  2. Nate B. Jones — AI News & Strategy Daily/

The $60M AI Win That Wasn't / AI Works Too Well at the Wrong Thing

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  • Klarna’s AI deployment automated work equivalent to 853 employees, saving $60M — but optimised for the wrong objectives. “74% of companies report no tangible value from AI” because they measure efficiency, not value.
  • The distinction: context engineering (what information the AI has) vs intent engineering (what the AI is being asked to achieve for the organisation). Klarna solved for cost reduction; whether customer value followed is the unresolved question.