Why does everything look the same now?
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- Addresses AI-driven creative homogenization: as AI execution gets cheaper, the common assumption is that advanced creative work becomes commoditized — Nate argues instead that value shifts toward people who can imagine better work, bring context to it, and give themselves permission to run the experiment.
- Frames AI as collapsing design timelines (near-instant workable prototypes) which paradoxically increases the relative value of human taste and goal-setting, since execution speed stops being the differentiator.
- Practical takeaway: as AI commoditizes “okay” output, differentiate on judgment and imagination rather than production speed — speed is no longer the scarce resource.