The hidden costs of a bad AI assistant #siri #apple #applenews

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• Nate B. Jones argues that consistently “annoyingly slow and dumb” AI assistants like Siri incur “hidden costs” that don’t appear in traditional brand benchmarks or models.
• This hidden cost manifests as users learning to “stop asking” the assistant, opting to perform tasks themselves or use trusted alternatives because it’s quicker than “negotiating with my phone.”
• The practical takeaway is that Apple will have to “earn its way back into the AI assistant moment” by delivering a reliable experience, as past failures have eroded user trust and engagement.